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<!doctype html>
<html lang="en">
<head>
<title>Be a hero Ad Campaign</title>
<link rel="icon" type="image/x-icon" href="/images/mylogo.ico">
<!-- From https://www.w3schools.com/html/html_favicon.asp -->
<meta name="author" content="Larissa">
<meta name="description" content="This is a Graphic Design and Illustration portfolio website.">
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<!-- Bootstrap link must go above my overrides -->
<link href="https://cdn.jsdelivr.net/npm/[email protected]/dist/css/bootstrap.min.css" rel="stylesheet"
integrity="sha384-0evHe/X+R7YkIZDRvuzKMRqM+OrBnVFBL6DOitfPri4tjfHxaWutUpFmBp4vmVor" crossorigin="anonymous">
<!-- Google Fonts -->
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link
href="https://fonts.googleapis.com/css2?family=Arima:wght@600;700&family=Montserrat:ital,wght@0,100;0,200;0,300;0,400;0,500;0,600;0,700;0,800;0,900;1,100;1,200;1,300;1,400;1,500;1,600;1,700;1,800;1,900&family=Roboto:wght@500;700;900&display=swap"
rel="stylesheet">
<link rel="preconnect" href="https://fonts.googleapis.com">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
<link href="https://fonts.googleapis.com/css2?family=Arima:[email protected]&display=swap" rel="stylesheet">
<!-- My overides stylesheet -->
<link href="css/styles.css" rel="stylesheet">
</head>
<body id="top">
<header class="bg-custom">
<nav class="container navbar navbar-expand-lg navbar-dark">
<menu class="container-fluid">
<!-- <a class="navbar-brand" href="/index.html"><img class="mylogo" src="images/mylogo.png" alt="This is an image of a logo."></a> -->
<button class="navbar-toggler custom-toggler" type="button" data-bs-toggle="collapse"
data-bs-target="#navbarNavAltMarkup" aria-controls="navbarNavAltMarkup" aria-expanded="false"
aria-label="Toggle navigation">
<span class="navbar-toggler-icon"></span>
</button>
<div class="collapse navbar-collapse justify-content-end" aria-label="navigation bar" id="navbarNavAltMarkup">
<div class="navbar-nav" aria-label="navigation bar">
<a class="nav-link" href="/index.html">Home</a>
<a class="nav-link" href="/about.html">About Me</a>
<a class="nav-link" href="/design.html">Design</a>
<a class="nav-link" href="/illustration.html">Illustration</a>
</div>
</div>
</menu>
</nav>
</header>
<main class="designtitle"> <!-- Start banner -->
<section class="container ">
<img src="images/Design/Ad-campaign/herobanner.jpg" alt="Avatar" class="imagefull">
</section>
</main> <!-- END banner -->
<section class="projectdetails"><!-- START description -->
<div class="column2">
<div>
<h4>About the project</h4>
<p class="projecttxt">At this moment a large number of animals are waiting to be adopted in shelters. The Humane
Canada stated that
only 1:3 Canadians adopt animals from shelters. This data reflects a need for more animal adoption on
shelters.
</p>
<p class="projecttxt">THE TORONTO HUMANE SOCIETY is a nonprofit organization in the animal welfare sector.
Besides creating
awareness
in animal welfare, they create programs and provide services that improve animals’ lives.One of the services
they
offer is pet’s adoption from shelters. It is a joyful and compassionate brand.</p>
<p class="projecttxt">The goal of my campaign is to encourage people to adopt a pet from a shelter as their
first choice when
acquiring a new pet. It is to make people understand that when you adopt you are saving a life which improves
that
pet’s quality of life while helping end shelter’s pet overpopulation. To increase the rate of animal’s
adoption
from shelters.</p>
<p class="projecttxt">This AD Campaign was made as a fiction campaign as an assignment for Humber College. </p>
</p>
</div>
</div>
<div class="column2">
<h4>Brief</h4>
<p class="projecttxt">To create a concept/idea and design for a 3 Ad Campaign. This campaign is for a print
magazine and also resized
for a social media post. The goals was to demonstrate my technical and creative skills.</p>
<h4>Skills</h4>
<p class="projecttxt">Adobe Photoshop, Adobe Illustrator, Adobe InDesign and Procreate App.</p>
<p class="projecttxt">Time management, Brand consistency</p>
</div>
</section>
<!-- END description -->
<section class="hero grid4 container centeralign"><!-- Start grid -->
<div class="box1" aria-label="image container">
<img src="images/Design/Ad-campaign/campaign.jpg" alt="This is an image of a person with a cat."
class="imagefull">
</div>
<div class="box2" aria-label="image container">
<img src="images/Design/Ad-campaign/sketch.JPG" alt="This is an image of a rabbit." class="imagefull">
</div>
<div class="box3" aria-label="image container">
<img src="images/Design/Ad-campaign/sketch2.JPG" alt="This is an image of a cat." class="imagefull">
</div>
<div class="box4" aria-label="image container">
<img src="images/Design/Ad-campaign/Mockup.jpg" alt="This is an image of street billboards." class="imagefull">
</div>
<div class="box5" aria-label="image container">
<img src="images/Design/Ad-campaign/img1.jpg" alt="This is an image of a rabbit." class="imagefull">
</div>
<div class="box6" aria-label="image container">
<img src="images/Design/Ad-campaign/img2.jpg" alt="This is an image of a dog." class="imagefull">
</div>
<div class="box7" aria-label="image container">
<img src="images/Design/Ad-campaign/img3.jpg" alt="This is an image of a cat." class="imagefull">
</div>
<div class="box8 display-6" aria-label="text container">
<p>The concept of my campaign was:</p>
<p>• To picture animals figuratively as heroes by drawing superheroes’ doodles on the animals. </p>
<p>• To address the adopter as the animal’s real hero with the tagline “You can be a HERO too”. </p>
<p>•To use big cities as a background, just like we see on super heroes’ stories. Each of the ads will tell a
different story, the rabbit looking over the city, the dog flying towards the danger to protect the city and the
cat after accomplishing his mission to protect with the city far on the background with a sunset setting.</p>
<p>• To use a youthful, cute and trendy style with colors and elements that matches the brand’s image while
creating an emotional connection with the audience.
To add an animal related word play with a design similar to action bubbles from comic books, with the aim to be
funny and relatable to comic books.</p>
</div>
<div class="box9" aria-label="image container">
<img src="images/Design/Ad-campaign/socialmedia.jpg" alt="This is an image of animals." class="imagefull">
</div>
<div class="box10" aria-label="image container">
<img src="images/Design/Ad-campaign/magazine.jpg" alt="This is an image of magazine pages." class="imagefull">
</div>
</section>
<!-- END grid -->
<section class="container portfolionav"> <!-- START Portfolio navigation -->
<div class="back" aria-label="icon container">
<a href="/anyora1.html">
<img src="images/icons/back.png" alt="back icon">
</a>
</div>
<div class="next" aria-label="icon container">
<a href="/whale3.html">
<img src="images/icons/next.png" alt="next icon">
</a>
</div>
</section><!-- END Portfolio navigation -->
<footer><!-- START Footer -->
<div class="centeralign" aria-label="social media icons container">
<a href="https://www.linkedin.com/in/larissacr/" target=”_blank”><img class="mysocialmedia"
src="images/icons/linkedinrose.png" alt="This is a linkedin icon."></a>
<a href="https://www.instagram.com/larisdesigns/" target=”_blank”><img class="mysocialmedia"
src="images/icons/instagramrose.png" alt="This is an instagram icon."></a>
<a href="https://www.behance.net/lah_c_r" target=”_blank”><img class="mysocialmedia"
src="images/icons/behancerose.png" alt="This is a behance icon."></a>
</div>
<p>
By Larissa Carvalho
</p>
<div class="next" aria-label="icon container">
<a href="#top">
<img src="images/icons/up.png" alt="up icon">
</a>
</div>
</footer><!-- END Footer -->
<!-- Bootstrap Javascript should go above the closing BODY tag-->
<script src="https://cdn.jsdelivr.net/npm/[email protected]/dist/js/bootstrap.bundle.min.js"
integrity="sha384-pprn3073KE6tl6bjs2QrFaJGz5/SUsLqktiwsUTF55Jfv3qYSDhgCecCxMW52nD2"
crossorigin="anonymous"></script>
<script src="js/main.js"></script>
</body>
</html>