diff --git a/sqlalchemy_pytds/dialect.py b/sqlalchemy_pytds/dialect.py
index ddc920e..d0a0258 100644
--- a/sqlalchemy_pytds/dialect.py
+++ b/sqlalchemy_pytds/dialect.py
@@ -1,16 +1,18 @@
+import re
 from sqlalchemy import util
+from sqlalchemy.engine.interfaces import ExecuteStyle
+from sqlalchemy.dialects.mssql import SQL_VARIANT
 from sqlalchemy.dialects.mssql.base import (
     MSDialect,
     MSExecutionContext,
     MSIdentifierPreparer,
     MSSQLCompiler,
 )
-
+from pytds import tds_base, tds_types
 from .connector import PyTDSConnector
 
 _server_side_id = util.counter()
 
-
 class SSCursor(object):
     def __init__(self, c):
         self._c = c
@@ -155,6 +157,28 @@ def __init__(self, server_side_cursors=False, **params):
         self.use_scope_identity = True
         self.server_side_cursors = server_side_cursors
 
+    def do_execute(self, cursor, statement, parameters, context=None):
+        if context and context.isinsert:
+            tbl = context.compiled.compile_state.dml_table
+            #print('*'*20, 'do_execute')
+            #print('stmt:', statement)
+            #print('parm:', parameters)
+            for c in tbl._columns:
+                if isinstance(c.type, SQL_VARIANT):
+                    todo = [name for name in parameters.keys() if c.name == name or re.match(c.name+r'__\d', name)]
+                    #print('todo:', todo)
+                    for name in todo:
+                        v = parameters.get(name, None)
+                        #print('cvt', name, v)
+                        if isinstance(v, str):
+                            assert len(v) < 8000
+                            parameters[name] = tds_base.Param(name=name, type=tds_types.NVarCharType(size=len(v)), value=v, flags=0)
+                        elif isinstance(v, bytes):
+                            assert len(v) < 8000
+                            parameters[name] = tds_base.Param(name=name, type=tds_types.NVarCharType(size=len(v)), value=v, flags=0)
+            #print('parm:', parameters)
+        cursor.execute(statement, parameters)
+
     def set_isolation_level(self, connection, level):
         if level == "AUTOCOMMIT":
             connection.autocommit(True)