Project Proposal: sustainability semantic conventions (#2018)

Signed-off-by: Spazzy <[email protected]>
Co-authored-by: Daniel Gomez Blanco <[email protected]>

.cspell.yaml

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     - Liudmila
     - Nale
     - REXX
+    - scaphandre
     - Sysplex
     - acramsay
     - adot
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     - frzifus
     - gbbr
     - gitter
+    - gabibeyer
     - henrikrexed
     - hongalex
     - hostmetricsreceiver
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     - magnusbaeck
     - maintainership
     - mancuso
+    - marceloamaral
     - martinkuba
     - mateuszrzeszutek
     - mayur
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     - mhausenblas
     - mirabella
     - mjwolf
+    - mkorbi
     - molkova
     - msomasu
     - mtwo
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     - neumann
     - neumüller
     - nirga
+    - nikimanoledaki
     - novotny
     - observiq
     - ocelotl
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     - ruech
     - runtimes
     - rynn
+    - rossf7
     - salnikov
     - sallyom
     - scavarda
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     - skyscanner
     - sourabh1007
     - splk
+    - spazzy757
     - srikanthccv
     - stalnaker
     - subdir

projects/env-semconv.md

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+### Description
+
+This working group looks to identify and standardize observability for
+sustainability purposes with regards to infrastructure and applications. This
+would look at current tooling around sustainability metrics and standardize the
+meaning and approach for these metrics.
+
+Current efforts of implementations:
+
+- [Kepler](https://github.com/sustainable-computing-io/kepler)
+- [Scaphandre](https://github.com/hubblo-org/scaphandre)
+
+We want to have a unified conventions in order to better facilitate measuring sustainability metrics across different ecosystems.
+
+### Deliverables
+
+- Semantic conventions for sustainability metrics
+- Reference Prototypes metrics
+- Recommended practices for reporting on sustainability metrics within the scope of OpenTelemetry 
+
+### Staffing / Help Wanted
+
+**Project Leads**
+- @spazzy757
+
+**Sponsoring Members**
+- @danielgblanco
+- @pyohannes (delegated by @jpkrohling, as per [project proposal guidelines](https://github.com/open-telemetry/community/blob/main/project-management.md#project-proposal))
+
+**Engineers**
+- @gabibeyer
+- @bertysentry
+- @nikimanoledaki
+- @mkorbi
+- @rossf7
+- @marceloamaral
+
+### Meeting Times
+
+- Meeting Times: Mondays 2:00PM - 3:00PM UCT
+- CNCF Slack [#otel-sustainability-semconv-sig](https://cloud-native.slack.com/archives/C06RTM63YD6) for collaboration
+
+### Timeline
+
+Q3 2024
+
+* Kickoff
+* Experimental semantic conventions
+
+Q4 2024
+
+* Prototype development
+
+1H 2025
+
+* Review and refinement
+* Declare sustainability semantic conventions as stable
+* Create Recommendations
+
+### Labels
+
+- `sustainability`
+
+### Linked Issues and PRs
+- https://github.com/open-telemetry/semantic-conventions/issues/835
+
+### Project Board
+
+- TBD