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Add blog post: 2024 Wrapped (#106)
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fmerian authored Dec 18, 2024
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118 changes: 118 additions & 0 deletions lw/2024/wrapped.mdx
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---
title: "2024 Wrapped"
description: "A year of launch weeks in review"
---

As we're wrapping up this year, below are some numbers from 2024.

## the year of launch weeks

Last year, we tracked 47 launch weeks run by 38 different companies.

In 2024, we tracked 123 launch weeks run by 92 different companies. In comparison, that's 76 more launch weeks (+161.7%) and 54 more companies (+142.1%).

<Frame caption="# of dev-first companies running launch weeks since 2021">
<img
className="block dark:hidden"
src="/img/2024/wrapped/2024-launch-weeks-by-companies-light.png"
alt="dev-first companies running launch weeks since 2021"
/>
<img
className="hidden dark:block"
src="/img/2024/wrapped/2024-launch-weeks-by-companies-dark.png"
alt="dev-first companies running launch weeks since 2021"
/>
</Frame>

Running a launch week has a “cost” for one company — if many experimented with it, few companies managed to do it consistently.

Among the 92 different companies, only 7 companies (7.6%) have run 3 launch weeks or more this year: Highlight, Daytona, Memfault, Mux, Outerbase, Supabase, Wasp.

## products of the week

When your team runs a launch week, you are Product Of The Week by default.

If you exclude the Mega Launch Week that featured 22 developer tools (W49), there were exactly 2 launches per week on average.

<Frame caption="# of launch weeks by week in 2024">
<img
className="block dark:hidden"
src="/img/2024/wrapped/2024-launch-weeks-by-week-light.png"
alt="launch weeks by week in 2024"
/>
<img
className="hidden dark:block"
src="/img/2024/wrapped/2024-launch-weeks-by-week-dark.png"
alt="launch weeks by week in 2024"
/>
</Frame>

## a week of announcements

We define a launch week as a week of annoucning new features.

This year, the shortest launch week lasted 3 days.

The longest? 6 days. It was Unkey's Launch Week.

<Frame caption="Unkey's Launch Week">
<img
className="block dark:hidden"
src="/img/2024/wrapped/2024-launch-weeks-unkey-light.png"
alt="Unkey's Launch Week happened in June 24-29, 2024"
/>
<img
className="hidden dark:block"
src="/img/2024/wrapped/2024-launch-weeks-unkey-dark.png"
alt="Unkey's Launch Week happened in June 24-29, 2024"
/>
</Frame>

<Card title="Unkey Launch Week" href="https://www.unkey.com/accelerate">
2024 / 06 / 24-29 // Go to launch page ↗︎
</Card>

## wrapping up

That's all, folks!

You can find the data source here:

<Card title="Who launched in 2024" href="https://launchweek.dev/lw/2024">
How Supabase, Langfuse, WorkOS and 89 more dev tools launched
</Card>

As we're wrapping this year, we have plans for 2025:

- Weekly posts on socials about upcoming launch weeks, insights, and best practices
- Weekly newsletter on what dev-first companies announced and what they’ll launch

We're also working on improving product discovery and building comprehensive guides.

Learn more here:

<Card title="The future of launchweek.dev" href="https://launchweek.dev/n/forward">
Personal thoughts looking forward
</Card>

Make sure you follow us on [Twitter/X](https://x.com/launchweekdev) and [Bluesky](https://bsky.app/profile/launchweek.dev), and subscribe to get the latest updates on all things launch weeks.

Keep launching!

---

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action="https://buttondown.com/api/emails/embed-subscribe/launchweek.dev"
method="post"
target="popupwindow"
onsubmit="window.open('https://buttondown.com/launchweek.dev', 'popupwindow')"
class="embeddable-buttondown-form"
>
<input
type="email"
name="email"
placeholder="Enter your email to get the latest updates"
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