Update Goals.md

fix typo in link

website/docs/about/Goals.md

@@ -59,7 +59,7 @@ Producers and manufacturers are themselves **verifiers** of any UNTP credentials
 Brands and retailers consume products from their upstream producers and manufacturers and sell to the consumer. Whilst it is of course true that some brands are also manufacturers and that some retail is to business rather than consumers, the key distinction that UNTP makes is between B2B activities vs B2C activities. Sales to the consumer market is highly regulated in most economies and some are starting to develop regulations that also require product passports to support informed consumer choice and/or improved recycling processes. Brands and retailers must meet domestic regulations and face scrutiny from an increasingly greenwashing-aware consumer as well as from environmental activist organisations. The potential for reputational damage and high fines for non-compliance present brands and retailers with a strong motivation to ensure that sustainable practices are in place both for themselves and their entire supply chain.
 
 * When brands and retailers can **verify** UNTP credentials linked to shipments from their upstream suppliers then they can confidently meet their due-diligence obligations and have the rich and verifiable information necessary to issue any consumer-centric product passports required under domestic regulations.
-* UNTP should not conflict with local regulations.  When international brands and retailers **issue** UNTP [product passports](../specification/DigitialProductPassport.md), [conformity credentials](../specification/ConformityCredential.md) and [traceability events](../specification/TraceabilityEvents.md) across all markets then they are providing a consistent way for consumers to discover and verify ESG performance and are establishing a strong framework for compliance with any current or emerging domestic regulations.
+* UNTP should not conflict with local regulations.  When international brands and retailers **issue** UNTP [product passports](../specification/DigitalProductPassport.md), [conformity credentials](../specification/ConformityCredential.md) and [traceability events](../specification/TraceabilityEvents.md) across all markets then they are providing a consistent way for consumers to discover and verify ESG performance and are establishing a strong framework for compliance with any current or emerging domestic regulations.
 * When brands and retailers request UNTP credentials from their upstream suppliers then they avoiding the challenges associated with imposing specific traceability software solutions on their supply chain. Instead, they are simply requesting conformance with a common standard, irrespective of software platform.
 * When brands and retailers that have already made significant investments in GS1 identifiers and standards implement the UNTP, they can follow the [GS1 binding](../specification/GS1Binding.md) to build upon and re-use their existing investments. It should also be noted that UNTP does not impose GS1 solutions on organisations that have not already invested in GS1 standards.
 * When brands and retailers link their issuer identity to a strong identity credential (such as a government business registration or trademark ownership credential) and implement the UNTP [anti counterfeiting](../specification/Counterfeiting.md) mechanism then they will add strong anti-fraud measures to their products and preserve the value of their sustainability actions.